Minnetonka Beach’s ‘soulful CEO’ authors two books

John B. Goodman shares secrets to success in business and life


by Rachel M. Anderson
Contributing Writer

Over the years, John B. Goodman of Minnetonka Beach has built a reputation as a businessman who not only cares deeply about the projects he is involved in, but the people who make them happen.

His views on what is important in life are spelled out clearly on his company website.

“The Goodman Group’s mission is to create and manage living environments that emphasize quality of life and enable residents and staff to achieve an optimum level of wellbeing,” reads the company’s mission statement.

Celebrating its 50th year in business in 2015, The Goodman Group, based in Chaska, is an innovator in senior living communities, memory and health care centers, residential communities and commercial properties.

The privately-held company manages 75 properties across ten U.S. states, providing homes and services for more than 10,000 residents and employing more than 4,200 people. Expansion is underway in the United Kingdom.

Over the years, people have asked Goodman what his key to success in business and in life is.

The answers are clear in the two new books he wrote and published in late September 2015. “The Road to Self: Reflections from a Soulful CEO” and “Moments Matter: Everyday Inspiration from a Soulful CEO” were the result of a 2,500-mile road trip Goodman took more than 20 years ago.

“During that road trip to California I kept dictating thoughts — a stream of consciousness,” said Goodman. “I talked about it back then but I don’t know if I was walking the talk. Now, I have really integrated those thoughts into my belief system and live them fully everyday. I am excited to share my ideas with readers seeking inspiration.”

“The Road to Self” is a motivational memoir that begins with Goodman’s memories of his childhood and the early lessons learned that made him into the man he is today.

“Business life and personal life are one in the same. You should show compassion and gratitude in all you do,” he said. “Everything we experience lets us learn lessons that help us evolve, and that there are no limits in life except those we choose to put upon ourselves.”

Goodman also shares what he has learned about the importance of balancing body, mind, spirit and emotion, but never stressing one over the other; that we must accept who we are and embrace change; and that everything is energy. The book also offers advice, based on Goodman’s personal experiences, on how to nurture relationships and the importance of listening to what others are telling you.

But perhaps most importantly, he says, “If you are not happy with how things are going, simply rewrite the script.”

“Moments Matter” is a companion book to Goodman’s memoir that showcases a collection of quotes that bring home the lessons taught in The Road to Self.

Among the quotes found in the book: “If you believe it, you can be it. Believing that you can do something is your first step toward accomplishing it.”

“There are no limitations in life except those we choose to put upon ourselves.”

“The universe continually gives us opportunities. It’s our responsibility to learn from our challenges so when we face a similar situation we can choose a different path.”

The reviews for Goodman’s books have been very favorable, some coming from noted business leaders. Among these positive reactions is that of Lee Iacocca, who helped lead the Chrysler Corporation to record profits.

Said Iacocca, “John is a respected friend, successful entrepreneur and business executive who also has an excellent understanding of the human condition. A must read for anyone who has taken the journey or intends to.”

Harvey MacKay, author of the New York Times bestseller “Swim with the Sharks Without Being Eaten Alive,” said, “John Goodman’s account of his self-searching journey is compelling reading for any business person who seeks work-life balance. As he says, ‘There are no limits in life except those we choose to put on ourselves.’”

Former FBI Director Louis Freeh said, “John Goodman has delivered an outstanding and dynamic read of his life’s journey, full of passion, decency and happiness. Through triumph and challenge, John has truly lived a life worth living, devoted to helping others and providing a beacon of hope to so many of his fellow travelers. We can all learn a lot from John Goodman’s fine example, positive attitude and dedication to goodness—aptly synonymous with his very good name.”

And Jerry Greenfield, co-founder of Ben & Jerry’s said, “From social to personal responsibilities, John exemplifies the new breed of soulful CEOs. His ‘Road to Self’ clearly describes how we can learn from others and learn from nature. John’s motives are clear: share the wisdom so everyone can prosper and thrive at work and on the road of life.”

Copies of The Road to Self: Reflections from a Soulful CEO and the gift book, Moments Matter: Everyday Inspiration from a Soulful CEO are available for purchase on the website, www.thegoodmangroup.com, as well as on Amazon.com. Books can be purchased individually, or in a bundle.

A portion of the proceeds from book sales will be donated to these nonprofit entities: Intergenerational Learning & Health Care Inc., d/b/a Intergenerational Learning Center® and Caregivers Support Network™, donation designated to the DreamCatcher™ program.